1. Who We Are
This Privacy Policy explains how Rare Air Limited, trading as “Altitude” (“we”, “us” or “our”), handles personal data when you use altitude.london (the “Site”), contact us or submit an enquiry. Rare Air Limited is the controller responsible for the personal data described in this Policy. For privacy questions or to exercise your rights, contact us at enquiries@altitude.london.
2. Personal Data We May Collect
Depending on how you interact with us, we may collect contact and identity information such as your name, email address, telephone number and company details; correspondence and enquiry information that you provide; and technical or usage information associated with your visit to the Site, such as IP address, device and browser information, pages viewed and interactions with the Site.
3. How We Use Personal Data
We use personal data to respond to enquiries, communicate with you, assess and manage potential or existing business relationships, operate and improve the Site, protect the security of our systems, comply with legal obligations, and establish, exercise or defend legal claims where necessary. We process personal data only where we have a valid lawful basis, including consent where required, taking steps at your request before entering into a contract, compliance with a legal obligation, or our legitimate interests where those interests are not overridden by your rights.
4. Cookies and Similar Technologies
The Site may use cookies or similar technologies that are necessary for it to function and, where enabled, to understand how visitors use it. Where required by law, we will seek consent before placing non-essential cookies on your device. You can manage cookies through your browser settings; however, restricting cookies may affect the functionality of some parts of the Site. Any cookie notice or consent tool displayed on the Site should be read alongside this Policy.
5. Sharing Personal Data
We may share personal data with carefully selected service providers that support the operation, hosting, maintenance or security of the Site, and with professional advisers or competent authorities where necessary. We require service providers to protect personal data and to process it only for authorised purposes. We do not sell personal data.
6. International Transfers
Where personal data is transferred outside the United Kingdom, we will take steps required by applicable data-protection law to ensure that an appropriate level of protection applies to the transfer.
7. Retention
We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, regulatory or reporting requirements. The appropriate retention period depends on the nature of the information and our relationship with you.
8. Your Rights
Subject to applicable law, you may have the right to request access to your personal data; request correction, deletion or restriction of processing; object to certain processing; request data portability; and withdraw consent where processing is based on consent. To make a request, contact us at enquiries@altitude.london. You also have the right to complain to the UK Information Commissioner’s Office at ico.org.uk.
9. Security
We use reasonable technical and organisational measures designed to protect personal data. No internet transmission or electronic storage method is completely secure, so we cannot guarantee absolute security.
10. Third-Party Websites
The Site may link to third-party websites. This Policy does not apply to those websites, and Rare Air Limited is not responsible for their privacy practices. Please review the privacy information provided by any third-party site that you visit.
11. Changes to This Policy
We may update this Policy from time to time. Any update will be published on this page with a revised “last updated” date. This Policy was last updated on 25 August 2026.